CELEBRATING BLACK VOTER TURNOUT
Black voters are chronically
overburdened and
underappreciated…
why shouldn’t
we make this more fun?!?!
We imagined an empowered future in
which our community is serviced in tangible, permanent ways. This future will be possible when Black voters show up consistently, regardless of election cycle dynamics.
YESTERDAY'S PRICE,
IS NOT TODAY'S PRICE!
We are striving for 100% Black voter turnout. To achieve this, AAV has conducted thousands of voter turnout experiments in order to learn what does and doesn’t work. There is no ego here. Some ideas need to be refined. Some need to be abandoned. Some new ideas need nurturing. What worked yesterday may not work tomorrow, but how will we know if we don’t test and learn? For this reason, we share our findings broadly and openly, and our learning agenda remains dynamic.
In 2024, our Turn Up, Turn Out! program achieved 190,720 completed voter registration checks across MI, NC, PA, GA, and OH by organizing sweepstakes connected to concerts, festivals, and other cultural hubs within Black communities.
It was all a dream - until we cracked the code and tapped into hyper-engaged, culture-shaping communities. By leveraging festivalgoers at Dreamville, where we conducted over 12,451 voter registration checks, The Shade Room’s massive audience, and the most in-demand concert of the year, Usher, TUTO proved the power of meeting people where they already show up.
Thank you to our 2024 partners for believing in the vision and supporting this game-changing program. Your support has helped make an impact that will last far beyond 2024.
PROGRAM PARTNERS
Southwest Mural Image (Artist: Al-baseer Holly, Photo credit: Amurri Lauren)
Southwest Mural Image (Artist: Al-baseer Holly, Photo credit: Amurri Lauren)
All Americans Vote Reversal of Fortunes Philly Mural
Southwest Mural Image (Artist: Al-baseer Holly, Photo credit: Amurri Lauren)
AAV commissioned Al-baseer Holly to place this mural in his hometown, Southwest Philadelphia
OUR IMPACT,
OUR COMMUNITY
It started in Southwest Philly, where All Americans Vote partnered with a local artist to create a mural inspiring the community to vote. What began as one project grew into something bigger. Reversal of Fortunes builds power where it’s needed most. We believe that by investing in local beautification projects, we’re not just improving neighborhoods. Murals and community projects celebrate the voices, culture, and dreams of the people who live there and push leaders to deliver for their communities.This is how we turn participation into power.
This is how we flip the script. This is Reversal of Fortunes.
PRESS
We are 100% dedicated to this idea of pulling people through that
process and hopefully leading them all the way to the polling
center, where they can go and make sure that they are heard.
TAMER MOKHTAR
Founder, All Americans Vote
We have researched Black voter engagement for years and
are excited to share and implement what we've learned. Our
TUTO program covers 100% of sweepstakes contest.
We're interested in supporting and investing in culture driven organizations across the country.
LET'S PARTNER
(Turn Up, Turn Out! is sponsored by All Americans Vote, a nonpartisan, 501c3 charitable organization.)